Moving identity · Material study
The starting point
A length of red felt became a vocabulary of curves, corners and directional cuts. The material gave the identity a voice before a single frame was timed.
Material, light, timing
We held the palette to red and black. Changes in scale and light make each gesture feel different without losing the family resemblance.
Year
2026
Creative direction
Vekt
Image making
Vekt
Animation
Vekt
From clay to final frame.
The same geometry before and after material, light and grade. Drag across the frame.
How it came together.
Three passes from the first pencil line to the finished frame.
Sketch
Gesture, rhythm and the turn, found on paper.
Clay pass
Geometry, proportion and camera locked in grey.
Final frame
Material, light and timing, graded for motion.
Next project
Aperture
All work